Over the last three winters, more than one in three honey bee colonies in the U.S. have mysteriously died; a staggering phenomenon scientists have named Colony Collapse Disorder, or CCD. And for the second year, the Häagen-Dazs® brand is taking the lead in driving solutions to solve this dire puzzle threatening our food supply and stumping scientists from around the world.
Because honey bee pollination is required to produce one-third of all the natural foods we eat, honey bees play a critical role in ensuring we have enough food to feed our growing population.
The Häagen-Dazs® brand, which is licensed to Dreyer's Grand Ice Cream, Inc. and a market leader in frozen dessert products, and ExperienceProject, the world's largest online forum for connecting and sharing life experiences, have announced a joint campaign aimed at raising awareness about the rapidly decreasing population of honey bees and the environmental impact of this mysterious and dire situation. The "Help The Honey Bee" campaign harnesses the power of social networking to educate the public on why honey bee pollination, responsible for the production of over one-third of the world's food supply, is so vital and why the epidemic of hive collapse is such a threat. The campaign provides an interactive platform that not only enables people to easily get involved and inspire others to help save the honey bees through trivia games and contests, but also uniquely tracks specific actions a person can take to help honey bees survive, rewarding completion of these 'personal challenges' with valuable prizes.
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Helping the Honey Bees
